Over time, it has become increasingly important that as consumers, we consider where we get our information. Considering that Australia has one of the most concentrated media markets in the world, it is important that we begin to consider exactly who is delivering our information, where their values lie and exactly how big of an…

On the 9th of February 2026, I had the chance to attend one of Australia’s most iconic music festivals, St Jerome’s Laneway Festival held at Centennial Park in Sydney. This year, the festival known to showcase mostly indie and alternative artists had a lineup stacked with both Australian and international acts including Pinkpantheress, Role Model,…

1968 marks the beginning of the ‘You’ve Come a Long Way, Baby’ Campaign.  The campaign created by the Leo Burnett agency, was created to advertise British tobacconist Phillip Morris’s new brand of cigarettes, ‘Virginia Slims’. A brand of ‘slim’ cigarettes which were marketed to women as a new way to defy gender norms during a…